The brand Aashirvad is owned by ITC Limited. The product ingredients are carefully chosen and processed. Aashirvad directly gets its product ingredients from the farmers and ensures that the ingredients are of best quality. Aashirvaad currently offers atta (wheat flour), spices, salt, and instant mixes. Aashirvaad Atta was launched on 27th May 2002. In 7 years it has become the number one in branded packaged atta. Aashirvaad Atta is made from the best quality golden amber colored grains that are heavy on the palms and hard. Aashirvaad Atta is ground using modern chakki-grinding process that ensures a perfect balance of colour, taste, and nutrition. Aashirvaad Atta contains no maida. The wheat for Aashirvaad Atta is sourced directly from farmers. In 2005-06 ITC launched a premium atta product called Aashirvaad Select Sharbati Atta that is made from 100% Madhya Pradesh Sharbati wheat that absorbs more water than other grains, making the final rotis softer for a long period of time. Aashirvaad Select Sharbati Atta is 100% MP Sharbati atta comes from the fertile soil of Madhya Pradesh, tended by the right amount of sunshine and rainfall. Aashirvaad Select Sharbati Atta is currently available in the market in 1 and 5 kg packs. The rotis served are soft and fluffy. Provide your family a whole lot of health and happiness with Aashirvaad Select Sharbati Atta .It has lot of fibres that make your food easier to digest; still retaining the great taste.