In Indian cuisine, it is the taste, aroma, color of the spices used, that plays a significant role in most of the dishes. Masalas are a blend of a number of spices such as chilli, turmeric, pepper, clove, etc. Given the variations in the taste and cuisine across India, masalas have to meet the taste of each ethnicity or the regional group. Everest Sabji Masala is one such masala to give you an authentic taste of a wonderful sabji at home. Everest has been in India for over 45 years, and has shaped the preference for branded spice in a country where homemade blends were the norm since time immemorial. It is estimated that over 20 million households regularly use Everest spices that are available in around 400,000 outlets in more than 1000 towns across India. Over the years, Everest Masala has won many awards such as Superbrand (thrice in succession in 2003-04, 2006-07 and 2009-10) and Consumer Reaction Award (twice in a row, in 2004 and 2005) and others. Everest is the only Indian spice brand to holds the distinction of being the largest-selling and the most preferred brand on a continued basis.