Lay’s, the world’s largest and favourite snack food brand, has steadily established itself as an indispensable part of India’s snacking culture since its launch in 1995.
With its irresistible taste, international and Indian flavours and youth-centric imagery, Lay’s has established itself as a youth brand and continues to grow in the hearts and mind of its consumers.
It has been successful to maintain its standard since the beginning. Among other flavours, the lays classic salted is one of the favourite. Though there are other flavours, lays classic salted has been a popular one for a long time. They are perfectly shaped, salted and ready in a very crispy form. Despite many new flavours arrived since the inception, 79% of the consumers like the original lays classic salted flavour. The process begins with the selection of highest quality potatoes. Then they are being cooked in healthier oils mainly sunflower and corn oils. Most importantly, the chips contains very limited amount of salt. There is a perfect blend which makes the classic salted chips far better. Although potato chips are not welcomed as healthy, but there are some positive sides as they contain no additives. The original classic salted is a perfect match for the young generations while spending fun times. Perfectly coated with salt, the chips are crispy and crunchy.