Launched in 1983, Tata Salt has pioneered salt iodisation in India, and holds the distinction of being India's first branded iodised salt. Introduced in the market where unbranded salt of dubious quality was the norm, Tata Salt came with the assurance of purity.
Using the Vacuum Evaporation® technology, Tata Salt offered consumers a healthy, hygienic alternative — an iodised salt that was untouched by hand.
For over two decades, Tata Salt today continues to be a market leader, with over 40 per cent market share — a testament of the customer's enduring trust in the the brand. Tata Salt has been consistently recognised as one of the country's leading food brands.
Over the years, Tata Salt has expanded into new product segments to meet the changing needs of its customers and to take the goodness of India's most trusted salt to more and more consumers. The Tata Salt product range includes Tata Salt Lite, Tata Salt Plus and Salt Sprinklers.